Google AdWords has introduced a few improvements to Dynamic Lookup Advertisements (DSA), which are reported to make them far more helpful than ever. Here’s what is new.
A website page feed allows advertisers to specify the actual URLs which are to be used with Dynamic Lookup Advertisements. This will support ensure only the most suitable merchandise and solutions are marketed to shoppers by using DSA strategies.
This works by offering Google with a feed of what you want to endorse, and the corresponding landing web pages. Dynamic Lookup Advertisements will then produce adverts only based on the URLs you deliver, as prolonged as your marketing campaign is established to “Use URLs from my website page feed only.”
For far more info on how to generate a website page feed, see Google’s AdWords Enable short article.
DSA strategies will quickly be capable to guidance expanded text adverts. That signifies more time headlines and descriptions for offering far more info about your merchandise and solutions. This update is reported to be rolling out more than the following month.
Google is enhancing the over-all efficiency of DSA strategies by displaying searchers far more suitable adverts.
”For instance, if you are a baker in Palm Springs, your adverts should really only demonstrate to individuals who are hunting for baked merchandise in Palm Springs.”
Advertisers are now seeing an maximize in conversion fee and a decrease in CPA as a final result of these updates, in accordance to Google.